Cookie Policy

Last Updated: 12/08/2025

1. Who we are and how this policy works
This Cookie Policy explains how Donate to Reduce (“we”, “us”, “our”) uses cookies and similar technologies on donatetoreduce.co.uk (the “Site”). It is intended to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. What are cookies and similar technologies
Cookies are small files stored on your device when you visit a website. Similar technologies include local storage, pixels, and tags. They help the Site function, remember choices, secure the service, and measure performance.

3. How we use cookies
We only set non-essential cookies with your consent. You can manage or withdraw consent any time by using the cookie settings widget found on the bottom right of each. Essential cookies run because the Site needs them to work.

4. Strictly necessary cookies
These are required for the Site and our security. Consent is not required for these.

  • Booking flow session cookies that remember form progress during a visit.
  • Cloudflare bot and challenge cookies for spam and attack protection (for example __cf_bm up to 30 minutes, cf_clearance up to 1 year).

5. Functional cookies
These cookies allow us to provide enhanced functionality and personalisation by storing user preferences.

6. Performance and analytics cookies
Set only with your consent. Used to understand visits and improve the Site.

  • Google Analytics 4 (Consent Mode v2 supported). Typical cookies include _ga and _ga_* with durations up to 2 years.
  • If you refuse analytics, Google may operate in a limited, cookieless mode where enabled to provide aggregated, non-identifying measurement.

7. Marketing and advertising cookies
Set only with your consent. Used to measure conversions and deliver more relevant ads.

  • Google Ads and related tags, for example _gcl_au, and DoubleClick cookies like IDE or test_cookie. Typical durations up to 13 months.
  • Meta Pixel (Facebook/Instagram), for example _fbp, typically up to 3 months.

8. Consent Mode v2
Our banner collects granular choices for analytics and advertising and passes them to Google (for example, ad_user_data, ad_personalization, ad_storage, analytics_storage).

  • If you consent, the relevant cookies may be set.
  • If you refuse, Google receives limited signals where enabled that are aggregated and not used to identify you.

9. Your control over cookies

  • Banner controls: Choose Accept, Reject, or set granular categories on first visit.
  • Change later: Update your choices any time
  • Browser controls: Most browsers let you block or delete cookies. Blocking some cookies may reduce Site functionality.

10. Third parties and international transfers
Some cookies are set by third parties that act as processors or independent controllers under their own policies, including Cloudflare, Google, and Meta. Your data may be processed outside the UK or EEA. Where this happens, appropriate safeguards are used, such as the UK International Data Transfer Agreement or Standard Contractual Clauses adopted in the UK.

11. Data retention
Cookie lifetimes are listed above. Related event data in our systems is kept only as long as needed for the stated purposes. We generally keep analytics and booking-related logs for up to 12 months unless we need to retain them longer for legal or operational reasons.

12. More about how we use personal data
For information about how we handle personal data collected via cookies and the Site, please see our Privacy Policy.

13. Updates to this policy
We may update this policy to reflect changes to cookies, providers, or laws. Please check the “Last Updated” date.

14. Contact
Questions about cookies or your choices? Contact us